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| IUNI-PRO | Paul Clarke Creative has helped to build this brand over almost a decade. Uni-Pro has grown and is now one of the largest and most innovative painting equipment distributors in Australia. |
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CATALOGUE For any importer/wholesaler a quality catalogue is one of the company's most important assets. It should position the company in the marketplace and needs to be clear and easy to order from. Uni-Pro offers the largest range of painting equipment in Australia so the design needed to besimple and flexible. It also needed to be easy to update as new products were released, so a versatile ring binder with tabbed categories was used. This also allowed for interleaved price list pages to be used which means that prices are opposite the product pages rather than in an index at the back. Product identification and ordering is easier with less error. |
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INSPIRATION The basic yellow and black utility branding has evolved into personality ranges designed to attract the fast growing DIY market. Inspiration was designed to attract the make over market. For the first time, Uni-Pro has promoted a single product to the retail trade as well as to the public. |
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YOU CAN DO IT The fast growing DIY market is now attracting many people who have never considered doing painting and decorating themselves. You Can Do It is directly targeting this market with products and kits containing the quality essentials required by first time painters as well as those looking for value for money. "Funky" with a bias towards the female market. The entry level products, along with helpful advice for the novice, have proven outstandingly successful. |
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PAUL CLARKE CREATIVE PTY LTD- 153-155 BERRINGA ROAD, PARK ORCHARDS, VIC 3114
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