Paul Clarke Creative has worked with mortgage aggregator PLAN Australia since 2000, gradually developing a style and a language that presented them as unique in the market. Work is primarily to attract and retain brokers.

PORTFOLIO HOME BD MAX ADVANTEDGE FIRST NATIONAL GLOBE IMPORTS METHVEN PROFESSIONALS NELSON INDUSTRIES PLAN AUSTRALIAUNI-PRO

ADVERTISING 2008

A new look was developed that would support a testamonial concept as well as working with the powerful industry issues strategy that was used for the two years preceeding.
As PLAN is now an industry leader, a softer and more subtle look with close up real faces was created that suited the testimonial style.

Headlines left to right:
Building my client relationships? That's easy!
Risk my trail commission? You must be joking!
I'm obsessed with success. Yours!

ADVERTISING 2008

Industry ads focus on an industry issue and feature both faces and concepts.

Headlines left to right:
I call myself a mortgage professional. But is my aggregator?
Times are getting tough. Is my aggregator really up to it?
If your aggregator falls, will you go too?

ADVERTISING 2004 - 2007

Bold statements questioning industry issues gave PLAN an authoritive edge. Small pictures and short, sngle minded copy left the headine to do all the work.

Brave and outstandingly successful.

PLAN LENDING LAUNCH

PLAN Lending was launched to PLAN brokers in 2007. In typical PLAN fashion, the brochure adopted a normal broker reaction to "yet another lending product... who cares?"
A good case for additional profit and an enhanced client relationship gave strong reasons why the broker should care.

PCC also designed the logo which was required to be different with its origins in the PLAN stable. The blue was replaced with a unique colour but the orange triangle and colour was kept as a link.

PAUL CLARKE CREATIVE PTY LTD- 153-155 BERRINGA ROAD, PARK ORCHARDS, VIC 3114
PHONE: +61 3 9879 9873 II| EMAIL: paul@paulclarkecreative.com.au