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| IFIRST NATIONAL | First National Real Estate was the brand that gave Paul Clarke Creative its reputation for effective and innovative marketing solutions and lead the way to much of the agency's current work. Although no longer a client, a small selection of the seven year collaboration is shown below. |
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LEAD GENERATION By offering information on selling a home, potential vendors can be found at a very early stage of the decisionmaking process. Not only will good, honest and impartial information put the agent on the list of potential agents, it also opens the door to a relationship which, correctly managed, may see the agent the only one on the list. This bold, negative headline captures the attention, sows a seed of doubt which is easily dispelled by the quality of the information received. Campaign ran in various forms for over five years gaining thousands of quality leads for First National agents. |
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AUSTRALIA DAY Even in today's global community, local is still important in real estate. Statistics prove that most buyers come from within 10Km and with many overseas franchises making inroads into the local market, Australia Day proved a great opportunity to remind the community that First National is local. The focus was a strong iconic Australian graphic. The Happy Australia Day card was a huge hit and support material such as colouring competitions and quizzes based on Australian knowledge, words to the National Anthem and sausage sizzles all brought the campaign together. A huge success whenever used. |
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PROPERTY PREVIEW One of the most enjoyable projects we helped create and manage for First National was the Property Preview. A bi-weekly publication, we designed the cover and produced a double page lifestyle article for each issue. As the project was only partially funded, it was almost always left until Friday, with the files delivered on Sunday ready for print on the Monday. This was all pre digital which meant a trip to the only E6 processing lab open on Saturday, then scanning the shots. Many excellent articles were produced along with quality photography, despite the deadline. The object of the article was to give people a reason to keep the publication after they had thumbed through suburbs of interest. This gave it a little more life and hopefully a second look at the properties and often meant that it was passed on. |
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