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| IBDMAX | BdMax is a New Zealand Biodynamic agricultural solutions provider to commercial fruit and vegetable growers, and domestic gardeners. XXXXXXXXXXXXXXXXXX |
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LABELLING The initial project was to create labels that helped BDMax migrate from a small backyard alternate supplier for organic growers to a credible biodynamic plant growth and pest protection supplier. Small bottles are distributed through garden centers. Once New Zealand was gaining wider distribution, labelling was started for Australia, United Kingdom and Spain. Australian label on right shows how label has been redesigned to accommodate local labelling laws where product claims cannot include any claims, including even a suggestion of product intent in the name. |
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PROMOTION Various flyers and product sheets have been produced for the New Zealand market where test results are recognised and claims can be made. Some seasonal advertising has been created. The main promotional tool is the "Harnessing biological forces for commercial outcomes" DL folder. It has general background information and contains product sheets that can easily be updated and added to. |
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PAUL CLARKE CREATIVE PTY LTD- 153-155 BERRINGA ROAD, PARK ORCHARDS, VIC 3114
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